My creative focus lies in three main areas:

 

ux design

UX DEsign

Through research and synthesis, discovering users' pain points and designing a product that solves them.

information architecture

Information Architecture

 Analyzing, synthesizing, and organizing information in an intuitive manner.

user interface design

Graphic Design

Creating something aesthetically pleasing, hierarchically easy to understand, and delivers the intended message.

Helping climbers without overwhelming them.

 

On spec collaborative design for a mobile application; built to assist all types of climbers within the Colorado region. The app would be provided by REI, with a subtle business motive of bringing potential buyers to their store. The main goal was to create an app that had all features climbers need, but without designing a confusing interface or overwhelming with too many features.

 

A big store in need of a bigger online presence.

 

I was tasked with designing an online store for It’s Your Move; a local board game store, based in Denver. Their current online presence not only lacked brand identity, but in utility for users and an ecommerce platform as well. When looking into board game ecommerce - as a whole - I found a lack of organization, intuitiveness for the users, and any sort of design consistencies. 

 

Card game design was my gateway to UX design.

 

I love board/card games, so I decided to take a crack at designing one! The process of researching other board game mechanics, organizing different concepts, prototyping, iterating, usability testing, and designing all the visuals for the product itself, was what first motivated me to look into making the pivot from graphic design to UX design.